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Announcing the publication on 1 July 2008 of
THE
SUSTAINABLE ENTERPRISE FIELDBOOK
WHEN IT ALL COMES TOGETHER
Edited by Jeana Wirtenberg with William G.
Russell and David Lipsky
in collaboration with The Enterprise
Sustainability Action Team
The Sustainable Enterprise
Fieldbook: When It All Comes Together is now available and already selling fast. Order
your copy online now and receive 10%
discount.
See below for more details.
"This
brilliant collection of essays lays the foundation for building a
sustainable society. All boards of directors and their leadership should
make this book required reading."
Warren Bennis, Professor, University of Southern California; co-author
of Judgment: How Great Leaders Make
Winning Calls and Transparency:
How Leaders Create a Culture of Candor
"The Sustainable Enterprise
Fieldbook focus[es] on the human side of sustainable enterprise
- the organizational, behavioral, and even cognitive challenges. It is a
must-read for anyone trying to make sustainability happen in the real
world."
Stuart L. Hart, S.C. Johnson Professor of Sustainable Global Enterprise,
Cornell University; author of Capitalism
at the Crossroads
"Managers everywhere desperately need books like The Sustainable Enterprise Fieldbook
in order to get started on the journey."
Peter Senge, Founder
of SOL; Senior Lecturer, Behavioral and Policy Sciences, MIT Sloan School
of Management; author of The Fifth
Discipline and co-author of The
Necessary Revolution
"The most comprehensive sourcebook for leaders, managers,
practitioners, and all those committed to working within their communities
and organizations to nudge the human family toward sustainable societies,
living in peace with each other and nature."
Hazel Henderson, author of Ethical
Markets: Growing the Green Economy; President, Ethical Markets
Media, LLC, USA and Brazil
"The Sustainable Enterprise Fieldbook
is a compendium of activities, cases, tools, and principles on which to
establish the organization of the future . . . This Fieldbook is both a good introduction
and a thorough exploration of how to create a better social, economic, and
environmental world that affects us all."
Dave Ulrich, Professor,
Ross School of Business, University of Michigan; Partner, The RBL Group
THE
SUSTAINABLE ENTERPRISE FIELDBOOK:
WHEN IT ALL COMES TOGETHER
Edited by Jeana
Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise
Sustainability Action Team
320 pp | 234 x 156 mm | hardback | ISBN
978-1-906093-09-9 | Published 1 July 2008
List price: GBP21.95 EUR32.95
North
American customers click here
ORDER
ONLINE NOW AND RECEIVE 10% DISCOUNT
Free to view/download: "Introduction
and Overview" by Jeana Wirtenberg, William G. Russell, and David
Lipsky.
You can also request a review
copy or an inspection
copy.
Today, managers and leaders of
organizations, in both the private sector and civil society, are being
challenged as never before to find ways to play a proactive role in
addressing the concerns of sustainable development. But they are often
overwhelmed by a bombardment of conflicting messages from the media,
shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal
with this confusion. It teaches them how to strike a better balance, moving
from an "either/or" mind-set to one that holistically embraces
social, environmental and economic issues simultaneously. It addresses the
"what" ("what is a sustainable strategy for a company or
organization?") as well as the "how" ("how do we go
about building a sustainable enterprise?").
The Sustainable Enterprise Fieldbook
has been put together by an outstanding network of experts from business
(Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim
is to teach and guide leaders, managers, practitioners, students, and
professors in every sector of society, and in every industry, in creating a
successful and sustainable enterprise. By making the steps needed clear,
understandable, and simple to follow, the book naturally engages readers in
their journey and encourages their participation in three key ways: by
increasing their understanding and awareness of what sustainability means
at a conceptual and practical, as well as a personal, level; by energizing
and expanding people's commitment to building sustainable enterprises; and
by providing readers with extensive tools and techniques so they can
individually and collectively take actions that will improve the social,
environmental, and economic performance of their organizations in both the
short and long term.
Each chapter of the book illustrates through models, tools, cases, stories,
and examples from a wide range of companies how to integrate sustainability
into the day-to-day realities of running a business. Managers are coached,
facilitated, and guided to enable them to create a better balance between
the short and long term, to help them to become change agents in their
organizations and to provide answers to the question "How do I make a
difference?" Some of the areas covered are leadership, strategy,
managing change, employee engagement, metrics and measurement, networks,
and globalization.
Readers of The Sustainable Enterprise
Fieldbook will find access to the innovative "Living
Fieldbook", which is an online community support service providing
ongoing updated assistance in building a sustainable enterprise.
The Sustainable Enterprise Fieldbook
offers an ingredient that has been missing in the enormous outpouring of
information on organizations and sustainability: an holistic integration of
solutions, which will make the journey personal for each reader.
TABLE
OF CONTENTS
Foreword
Georg Kell, Executive Head, UN Global Compact
Part I.
Understanding reality: our context for The
Sustainable Enterprise Fieldbook
Introduction
and overview
Jeana Wirtenberg, William G. Russell, and David Lipsky
Part II. Preparing
the foundation for a sustainable enterprise
1. Leadership for a sustainable
enterprise
Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira Abdul-Ali
2. Mental models for sustainability
John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol
3. Developing a sustainability strategy
Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg
Part III. Embracing
and managing change sustainably
4. Managing the change to a sustainable
enterprise
Gregory S. Andriate and Alexis A. Fink
5. Employee engagement for a sustainable
enterprise
Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana
Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd
6. Sustainable enterprise metrics and
measurement systems
William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky
Part IV. Connecting,
integrating, and aligning toward the future
7. Sustainable globalization: the
challenge and the opportunity
Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana Wirtenberg
8. Transorganizational collaboration and
sustainability networks
William G. Russell, Jenny Ambrozek, Victoria G. Axelrod, Jane Carbonaro,
and Linda M. Kelley
Part V. When it all
comes together
9. A new beginning: when it all comes
together
Jeana Wirtenberg, David Lipsky, and William G. Russell
Coda. An invitation to participate with
us in the Living Fieldbook
Glossary of terms
About the contributors
Index
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higher purpose or promise, because of the systemic forces that are their underpinnings, that form the basis for their rewards and reinforcements, and that drive their behaviors. Therefore, we focus on designing new institutions and new collaborative, partnership win-win models, that provide systemic support for the organizational drivers and behaviors that we want to create and sustain.
