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LIMITED
PRE-PUBLICATION OFFER: 20% DISCOUNT
THE
SUSTAINABLE ENTERPRISE FIELDBOOK
WHEN IT ALL
COMES TOGETHER
Edited
by Jeana Wirtenberg with William G. Russell and David Lipsky
in
collaboration with
The
Enterprise
Sustainability Action Team
Announcing
the publication on 1st July 2008 of The
Sustainable Enterprise Fieldbook: When It All Comes Together.
Pre-order
your copy before that date and receive 20% discount. Your copy will be
shipped as a priority immediately upon publication.
See below for more details.
"This
brilliant collection of essays lays the foundation for building a
sustainable society. All boards of directors and their leadership
should make this book required reading."
Warren Bennis, Professor,
University of Southern California; co-author of Judgment: How Great Leaders Make Winning
Calls and Transparency:
How Leaders Create a Culture of Candor
"The Sustainable Enterprise
Fieldbook focus[es] on the human side of sustainable
enterprise - the organizational, behavioral, and even cognitive
challenges. It is a must-read for anyone trying to make sustainability
happen in the real world."
Stuart L. Hart, S.C.
Johnson Professor of Sustainable Global Enterprise, Cornell University;
author of Capitalism at the
Crossroads
"Managers everywhere desperately need books like The Sustainable Enterprise Fieldbook
in order to get started on the journey."
Peter Senge, Founder
of SOL; Senior Lecturer, Behavioral and Policy Sciences, MIT Sloan
School of Management; author of The
Fifth Discipline and co-author of The Necessary Revolution
"The most comprehensive sourcebook for leaders, managers,
practitioners, and all those committed to working within their
communities and organizations to nudge the human family toward
sustainable societies, living in peace with each other and nature."
Hazel Henderson, author
of Ethical Markets: Growing the
Green Economy; President, Ethical Markets Media, LLC, USA
and Brazil
"The Sustainable Enterprise
Fieldbook is a compendium of activities, cases, tools, and
principles on which to establish the organization of the future . . .
This Fieldbook is both
a good introduction and a thorough exploration of how to create a
better social, economic, and environmental world that affects us all."
Dave Ulrich, Professor,
Ross School of Business, University of Michigan;
Partner, The RBL Group
THE
SUSTAINABLE ENTERPRISE FIELDBOOK:
WHEN IT ALL
COMES TOGETHER
Edited by
Jeana Wirtenberg with William G. Russell and David Lipsky
in
collaboration with The Enterprise Sustainability Action Team
320 pp | 234
x 156 mm | hardback | ISBN 978-1-906093-09-9 | Published 1 July 2008
List price: GBP21.95 EUR32.95
North
American customers click here
ORDER
ONLINE AND RECEIVE 20% DISCOUNT
Offer ends
30 June 2008.
Free to view/download: "Introduction
and Overview" by Jeana Wirtenberg, William G. Russell, and David
Lipsky.
You can also
request a review
copy or an inspection
copy.
Today,
managers and leaders of organizations, in both the private sector and
civil society, are being challenged as never before to find ways to
play a proactive role in addressing the concerns of sustainable
development. But they are often overwhelmed by a bombardment of
conflicting messages from the media, shareholders, customers,
employees, and NGOs. The
Sustainable Enterprise Fieldbook helps managers deal with
this confusion. It teaches them how to strike a better balance, moving
from an "either/or" mind-set to one that holistically embraces social,
environmental and economic issues simultaneously. It addresses the
"what" ("what is a sustainable strategy for a company or
organization?") as well as the "how" ("how do we go about building a
sustainable enterprise?").
The Sustainable
Enterprise Fieldbook has been put together by an outstanding
network of experts from business (Microsoft, Sony, Philips, and AIG),
consultancies, and academia. Its aim is to teach and guide leaders,
managers, practitioners, students, and professors in every sector of
society, and in every industry, in creating a successful and
sustainable enterprise. By making the steps needed clear,
understandable, and simple to follow, the book naturally engages
readers in their journey and encourages their participation in three
key ways: by increasing their understanding and awareness of what
sustainability means at a conceptual and practical, as well as a
personal, level; by energizing and expanding people's commitment to
building sustainable enterprises; and by providing readers with
extensive tools and techniques so they can individually and
collectively take actions that will improve the social, environmental,
and economic performance of their organizations in both the short and
long term.
Each chapter of the book illustrates through models, tools, cases,
stories, and examples from a wide range of companies how to integrate
sustainability into the day-to-day realities of running a business.
Managers are coached, facilitated, and guided to enable them to create
a better balance between the short and long term, to help them to
become change agents in their organizations and to provide answers to
the question "How do I make a difference?" Some of the areas covered
are leadership, strategy, managing change, employee engagement, metrics
and measurement, networks, and globalization.
Readers of The Sustainable
Enterprise Fieldbook will find access to the innovative
"Living Fieldbook", which is an online community support service
providing ongoing updated assistance in building a sustainable
enterprise.
The Sustainable
Enterprise Fieldbook offers an ingredient that has been
missing in the enormous outpouring of information on organizations and
sustainability: an holistic integration of solutions, which will make
the journey personal for each reader.
TABLE
OF CONTENTS
Foreword
Georg Kell, Executive Head, UN Global Compact
Acknowledgments
Part I.
Understanding reality: our context for The Sustainable Enterprise Fieldbook
Introduction
and overview
Jeana Wirtenberg, William G. Russell, and David Lipsky
Part II.
Preparing the foundation for a sustainable enterprise
1. Leadership for a
sustainable enterprise
Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira
Abdul-Ali
2. Mental models for
sustainability
John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol
3. Developing a
sustainability strategy
Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg
Part III.
Embracing and managing change sustainably
4. Managing the change
to a sustainable enterprise
Gregory S. Andriate and Alexis A. Fink
5. Employee engagement
for a sustainable enterprise
Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana
Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd
6. Sustainable
enterprise metrics and measurement systems
William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky
Part IV.
Connecting, integrating, and aligning toward the future
7. Sustainable
globalization: the challenge and the opportunity
Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana
Wirtenberg
8. Transorganizational
collaboration and sustainability networks
William G. Russell, Jenny Ambrozek, Victoria G. Axelrod, Jane
Carbonaro, and Linda M. Kelley
Part V.
When it all comes together
9. A new beginning:
when it all comes together
Jeana Wirtenberg, David Lipsky, and William G. Russell
Coda. An invitation to
participate with us in the Living
Fieldbook
Glossary of terms
About the contributors
Index
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