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Click here to enter the World
of the Sustainable Enterprise.


LATEST NEWS:

-- Dr. Jeana Wirtenberg to serve as key faculty member at American Management Association seminars on "Green Leadership:  Implementing Sustainability Strategies."  Please click here for further information, schedules, and locations.



-- An important new book: "The Sustainable Enterprise Field Book -- When It All Comes Together," edited by Jeana Wirtenberg with William G. Russell and David Lipsky. Published by Greenleaf Publishing.

Please see: Sustainable Enterprise AMACOM Flier


The Sustainable Enterprise Fieldbook

 

LIMITED PRE-PUBLICATION OFFER: 20% DISCOUNT

THE SUSTAINABLE ENTERPRISE FIELDBOOK
WHEN IT ALL COMES TOGETHER

Edited by Jeana Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise Sustainability Action Team

Announcing the publication on 1st July 2008 of The Sustainable Enterprise Fieldbook: When It All Comes Together. Pre-order your copy before that date and receive 20% discount. Your copy will be shipped as a priority immediately upon publication.

See below for more details.


"This brilliant collection of essays lays the foundation for building a sustainable society. All boards of directors and their leadership should make this book required reading."
Warren Bennis,
Professor, University of Southern California; co-author of Judgment: How Great Leaders Make Winning Calls and Transparency: How Leaders Create a Culture of Candor

"The Sustainable Enterprise Fieldbook focus[es] on the human side of sustainable enterprise - the organizational, behavioral, and even cognitive challenges. It is a must-read for anyone trying to make sustainability happen in the real world."
Stuart L. Hart,
S.C. Johnson Professor of Sustainable Global Enterprise, Cornell University; author of Capitalism at the Crossroads

"Managers everywhere desperately need books like The Sustainable Enterprise Fieldbook in order to get started on the journey."
Peter Senge,
Founder of SOL; Senior Lecturer, Behavioral and Policy Sciences, MIT Sloan School of Management; author of The Fifth Discipline and co-author of The Necessary Revolution

"The most comprehensive sourcebook for leaders, managers, practitioners, and all those committed to working within their communities and organizations to nudge the human family toward sustainable societies, living in peace with each other and nature."
Hazel Henderson,
author of Ethical Markets: Growing the Green Economy; President, Ethical Markets Media, LLC, USA and Brazil

"The Sustainable Enterprise Fieldbook is a compendium of activities, cases, tools, and principles on which to establish the organization of the future . . . This Fieldbook is both a good introduction and a thorough exploration of how to create a better social, economic, and environmental world that affects us all."
Dave Ulrich,
Professor, Ross School of Business, University of Michigan; Partner, The RBL Group

 


THE SUSTAINABLE ENTERPRISE FIELDBOOK:
WHEN IT ALL COMES TOGETHER

Edited by Jeana Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise Sustainability Action Team

320 pp | 234 x 156 mm | hardback | ISBN 978-1-906093-09-9 | Published 1 July 2008
List price: GBP21.95 EUR32.95
North American customers click here

ORDER ONLINE AND RECEIVE 20% DISCOUNT
Offer ends 30 June 2008.

Free to view/download: "Introduction and Overview" by Jeana Wirtenberg, William G. Russell, and David Lipsky.

You can also request a review copy or an inspection copy.

Today, managers and leaders of organizations, in both the private sector and civil society, are being challenged as never before to find ways to play a proactive role in addressing the concerns of sustainable development. But they are often overwhelmed by a bombardment of conflicting messages from the media, shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal with this confusion. It teaches them how to strike a better balance, moving from an "either/or" mind-set to one that holistically embraces social, environmental and economic issues simultaneously. It addresses the "what" ("what is a sustainable strategy for a company or organization?") as well as the "how" ("how do we go about building a sustainable enterprise?").

The Sustainable Enterprise Fieldbook has been put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim is to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term.

Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question "How do I make a difference?" Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization.

Readers of The Sustainable Enterprise Fieldbook will find access to the innovative "Living Fieldbook", which is an online community support service providing ongoing updated assistance in building a sustainable enterprise.

The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader.

 


TABLE OF CONTENTS


Foreword
Georg Kell, Executive Head, UN Global Compact
Acknowledgments

Part I. Understanding reality: our context for The Sustainable Enterprise Fieldbook
Introduction and overview
Jeana Wirtenberg, William G. Russell, and David Lipsky

Part II. Preparing the foundation for a sustainable enterprise
1. Leadership for a sustainable enterprise
Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira Abdul-Ali

2. Mental models for sustainability
John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol

3. Developing a sustainability strategy
Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg

Part III. Embracing and managing change sustainably
4. Managing the change to a sustainable enterprise
Gregory S. Andriate and Alexis A. Fink

5. Employee engagement for a sustainable enterprise
Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd

6. Sustainable enterprise metrics and measurement systems
William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky

Part IV. Connecting, integrating, and aligning toward the future
7. Sustainable globalization: the challenge and the opportunity
Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana Wirtenberg

8. Transorganizational collaboration and sustainability networks
William G. Russell, Jenny Ambrozek, Victoria G. Axelrod, Jane Carbonaro, and Linda M. Kelley

Part V. When it all comes together
9. A new beginning: when it all comes together
Jeana Wirtenberg, David Lipsky, and William G. Russell

Coda. An invitation to participate with us in the Living Fieldbook
Glossary of terms
About the contributors
Index

 


 


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