Jeana Wirtenberg, Ph.D. is Director of External Relations and Services with the Institute for Sustainable Enterprise, in the Silberman College of Business, Fairleigh Dickinson University, Madison, New Jersey
Click here for an overview of how you can join the ISE as a Corporate Partner or Individual Partner.
For more information, contact Jeana Wirtenberg at 973-335-6299.
The
following letter was submitted to the Executive Director of the
Institute for Sustainable Enterprise, www.fdu.edu/ise,
at which Jeana Wirtenberg serves as Director of External Relations
and Services:
Thank
you very much for sharing with me the Institute’s wonderful
achievement report. I was very impressed by the range and breadth of
the Institute’s curricular and extracurricular activities. Your
work focuses on perhaps the greatest global challenges facing world
citizens and it is heartening to see that faculty and students have
become so passionately engaged.
The
Institute’s programs are exceptional, the people are inspiring and
the potential for future distinction is unlimited. I congratulate
you and your team! Please keep us informed as you continue to grow
and excel.
Once
again, thank you for sharing this with me. Bravo!!
Warmly,
J.
Michael Adams, President Fairleigh
Dickinson University
Recent News:
"Transitioning To Green" forums upcoming, October 4 and December 8, 2009, at Fairleigh Dickinson University, Madison, N.J.!
The Transitioning to Green initiative is committed to helping you find your place in the world of the new green economy. Headed by Dr. Jeana Wirtenberg, this organization exists to empower you to transform yourself not
only in your career choices but also in how you choose to live the rest
of your life.
Are you looking to transition into a greener career? Attend the Transitioning to Green Forum,
a highly interactive, unique, one-day event with subject matter experts
(SME’s) in sustainability and green jobs. Sunday, October 4th, or Tuesday, December 8, at
Fairleigh Dickinson University.
Click here to read more about the Forum and to register!
-- An article "Combine Your Green and HR Efforts: Reducing Your Environmental Impact One Employee At A Time," appears in U.S. News and World Report, based on an interview of Dr. Jeana Wirtenberg by Entrepreneur Magazine. June to November, 2008: Dr. Jeana
Wirtenberg served as key faculty member at American Management
Association seminars on "Green Leadership: Implementing Sustainability
Strategies." Please click here
for further information. This seminar is the
result of a collaboration between the AMA and the Institute for
Sustainable Enterprise at Fairleigh Dickinson University, which Dr.
Wirtenberg co-founded and serves as Director of External Relations and
Services, and for which she was principal designer of this seminar.
From "Fortune Magazine," March 17, 2008: In
June [the American Management Association] plans to launch a three-day
seminar aimed at teaching mid- to senior-level managers how to
implement a green strategy. Topics will include understanding how
sustainability issues are linked to the bottom line, leadership skills
needed to communicate the strategy effectively to employees, and online
measurement tools to evaluate the financial impact of a company's
efforts. "You don't want to come across as a tree-hugger, but you also
can't be too numbers-focused," says Bettina Neidhardt, leadership
development portfolio manager. "There's a fine line to being able to
communicate this to everybody." Jeana Wirtenberg led a panel discussion on "Sustainability," presented by the New York Human Resource Planning Society on September 25, 2007:
For PDF of AMA Report, "Creating A Sustainable Future -- A Global Study of Current Trends and Possibilities 2007-2017," click here.
Enterprise Sustainability
(Be Sure To Scroll Down All The Way!)
We are committed to helping leaders and managers learn how to build sustainable enterprises for now and the future.
We take a whole systems approach, ensuring there is alignment among all the critical elements of your business. Impacts are achieved in the short and long-term.
Success is measured by supporting you in improving your triple bottom line: people (social/governance), planet(environmental) and profits (financial/economic).
An important new book: "The
Sustainable Enterprise Field Book -- When It All Comes Together,"
edited by Jeana Wirtenberg with William G. Russell and David Lipsky.
Published by Greenleaf Publishing.
“What follows is a
sampling of green business materials ... a couple
engage the scientific, vexingly complex aspects of business greening and would
belong on a sustainability manager's desk (e.g., The Sustainable Enterprise
Fieldbook) .... Starred
(*) items are essential for most
collections.”
THE
SUSTAINABLE ENTERPRISE FIELDBOOK WHEN IT ALL COMES TOGETHER Edited by Jeana Wirtenberg with William G.
Russell and David Lipsky in collaboration withThe Enterprise
Sustainability Action Team
The Sustainable Enterprise
Fieldbook: When It All Comes Together is now available and already selling fast. Order
your copy online now and receive 10%
discount.
See below for more details.
"This
brilliant collection of essays lays the foundation for building a
sustainable society. All boards of directors and their leadership should
make this book required reading."
Warren Bennis, Professor, University of Southern California; co-author
of Judgment: How Great Leaders Make
Winning Calls and Transparency:
How Leaders Create a Culture of Candor
"The Sustainable Enterprise
Fieldbook focus[es] on the human side of sustainable enterprise
- the organizational, behavioral, and even cognitive challenges. It is a
must-read for anyone trying to make sustainability happen in the real
world."
Stuart L. Hart, S.C. Johnson Professor of Sustainable Global Enterprise,
Cornell University; author of Capitalism
at the Crossroads
"Managers everywhere desperately need books like The Sustainable Enterprise Fieldbook
in order to get started on the journey."
Peter Senge, Founder
of SOL; Senior Lecturer, Behavioral and Policy Sciences, MIT Sloan School
of Management; author of The Fifth
Discipline and co-author of The
Necessary Revolution
"The most comprehensive sourcebook for leaders, managers,
practitioners, and all those committed to working within their communities
and organizations to nudge the human family toward sustainable societies,
living in peace with each other and nature."
Hazel Henderson, author of Ethical
Markets: Growing the Green Economy; President, Ethical Markets
Media, LLC, USA and Brazil
"The Sustainable Enterprise Fieldbook
is a compendium of activities, cases, tools, and principles on which to
establish the organization of the future . . . This Fieldbook is both a good introduction
and a thorough exploration of how to create a better social, economic, and
environmental world that affects us all."
Dave Ulrich, Professor,
Ross School of Business, University of Michigan; Partner, The RBL Group
THE
SUSTAINABLE ENTERPRISE FIELDBOOK: WHEN IT ALL COMES TOGETHER
Edited by Jeana
Wirtenberg with William G. Russell and David Lipsky in collaboration with The Enterprise
Sustainability Action Team
320 pp | 234 x 156 mm | hardback | ISBN
978-1-906093-09-9 | Published 1 July 2008
List price: GBP21.95 EUR32.95 North
American customers click here
ORDER
ONLINE NOW AND RECEIVE 10% DISCOUNT
Free to view/download: "Introduction
and Overview" by Jeana Wirtenberg, William G. Russell, and David
Lipsky.
You can also request a review
copy or an inspection
copy.
Today, managers and leaders of
organizations, in both the private sector and civil society, are being
challenged as never before to find ways to play a proactive role in
addressing the concerns of sustainable development. But they are often
overwhelmed by a bombardment of conflicting messages from the media,
shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal
with this confusion. It teaches them how to strike a better balance, moving
from an "either/or" mind-set to one that holistically embraces
social, environmental and economic issues simultaneously. It addresses the
"what" ("what is a sustainable strategy for a company or
organization?") as well as the "how" ("how do we go
about building a sustainable enterprise?").
The Sustainable Enterprise Fieldbook
has been put together by an outstanding network of experts from business
(Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim
is to teach and guide leaders, managers, practitioners, students, and
professors in every sector of society, and in every industry, in creating a
successful and sustainable enterprise. By making the steps needed clear,
understandable, and simple to follow, the book naturally engages readers in
their journey and encourages their participation in three key ways: by
increasing their understanding and awareness of what sustainability means
at a conceptual and practical, as well as a personal, level; by energizing
and expanding people's commitment to building sustainable enterprises; and
by providing readers with extensive tools and techniques so they can
individually and collectively take actions that will improve the social,
environmental, and economic performance of their organizations in both the
short and long term.
Each chapter of the book illustrates through models, tools, cases, stories,
and examples from a wide range of companies how to integrate sustainability
into the day-to-day realities of running a business. Managers are coached,
facilitated, and guided to enable them to create a better balance between
the short and long term, to help them to become change agents in their
organizations and to provide answers to the question "How do I make a
difference?" Some of the areas covered are leadership, strategy,
managing change, employee engagement, metrics and measurement, networks,
and globalization.
Readers of The Sustainable Enterprise
Fieldbook will find access to the innovative "Living
Fieldbook", which is an online community support service providing
ongoing updated assistance in building a sustainable enterprise.
The Sustainable Enterprise Fieldbook
offers an ingredient that has been missing in the enormous outpouring of
information on organizations and sustainability: an holistic integration of
solutions, which will make the journey personal for each reader.
TABLE
OF CONTENTS
Foreword
Georg Kell, Executive Head, UN Global Compact
Part I.
Understanding reality: our context for The
Sustainable Enterprise Fieldbook Introduction
and overview
Jeana Wirtenberg, William G. Russell, and David Lipsky
Part II. Preparing
the foundation for a sustainable enterprise 1. Leadership for a sustainable
enterprise
Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira Abdul-Ali
2. Mental models for sustainability
John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol
3. Developing a sustainability strategy
Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg
Part III. Embracing
and managing change sustainably 4. Managing the change to a sustainable
enterprise
Gregory S. Andriate and Alexis A. Fink
5. Employee engagement for a sustainable
enterprise
Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana
Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd
6. Sustainable enterprise metrics and
measurement systems
William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky
Part IV. Connecting,
integrating, and aligning toward the future 7. Sustainable globalization: the
challenge and the opportunity
Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana Wirtenberg
8. Transorganizational collaboration and
sustainability networks
William G. Russell, Jenny Ambrozek, Victoria G. Axelrod, Jane Carbonaro,
and Linda M. Kelley
Part V. When it all
comes together 9. A new beginning: when it all comes
together
Jeana Wirtenberg, David Lipsky, and William G. Russell
Coda. An invitation to participate with
us in the Living Fieldbook
Glossary of terms
About the contributors
Index
“Sustainable Enterprise,”
Presenters:Jeana Wirtenberg, Ph.D., and
Victoria Axelrod, World Shift to Peace Festival, The Coalition for OneVoice, www.coalitionforonevoice.org
December 10,
2008, Hoboken,
New Jersey
Net Impact New Jersey Professional Networking Event, Moderator
of Panel Discussion: Jeana Wirtenberg, Ph.D, www.netimpact.org/nj
“How to Develop Your
Sustainability Strategic Plan,” Jeana Wirtenberg, Ph.D., Keynote
Presentation in “Executive Summit on Sustainable Business: Tackling a Tough Economy
with Sustainability Strategies” www.sce-greensummit.uwm.edu
March 24, 2009,
New Jersey,
Jeana Wirtenberg, Ph.D., Speaker on Sustainability at
Women’s Financial Network of New Jersey,
www.fwa.org
May 19-21, 2009, Madison, NJ
"Jumpstarting The New Green Economy," the 2009 Green Ventures
Conference, was held May 19-21, 2009 at Fairleigh Dickinson
University. Click here for the pdf flyer, and go to http://JumpstartGreen.org
for further information. Dr. Jeana Wirtenberg is a member of the core
team which designed and coordinated the Conference, and she served
as Master of Ceremonies, representing the Institute for Sustainable
Enterprise, www.fdu.edu/ise, at the Conference's award ceremony. She also announced "Transitioning to Green," www.transitioningtogreen.com, at the Conference's Action Learning Workshop.
Dr. Jeana Wirtenberg spoke at "The 10th National Business Leaders Forum on Sustainable Development" at Parliament House, Canberra. Please click here
for the pdf announcement. The 2009 Forum addressed "Redesigning the
Global Economy: Turning Risks into Sustainable Business
Opportunities." Dr. Wirtenberg served as a discussion leader in a
workshop on "Drivers of business leadership and the role of government
in setting policy frameworks for success."
September 16, 2009, Lakewood, N.J.
Dr.
Jeana Wirtenberg spoke at Georgian Court University at a forum on
"Transitioning To Green: A World Of Possibilities." Please see this news report.
February 23, 2010, Madison, N.J.
"Transitioning To Green" forums upcoming!
The Transitioning to Green initiative is committed to helping you find your place in the world of the new green economy. Headed by Dr. Jeana Wirtenberg, this organization exists to empower you to transform yourself not
only in your career choices but also in how you choose to live the rest
of your life.
Are you looking to transition into a greener career? Attend the Transitioning to Green Forum,
a highly interactive, unique, one-day event with subject matter experts
(SME’s) in sustainability and green jobs. Tuesday, February 23, 2010 at
the Madison Campus of Fairleigh Dickinson University.
Click here to read more about the Forum and to register!
November 5, 2009,
Farmington, Connecticut
“Building a
Sustainable Enterprise:Unleashing HR’s Contribution.” One Day workshop, Human Resource
Planning Society, www.hrpswne.org
A presentation based on this work was made by Jeana Wirtenberg on April 16, 2007 as part of the HRPS Annual Global Conference's Opening Plenary keynote panel on "The Value of Sustainability -- It's About the Economy, Environment, and People." A four minute audio excerpt from her presentation can be heard in Windows Media Audio format here. Power Point slides of this presentation can be viewed here. The photos below were taken at this event.
February
6, 2008: Dr. Jeana Wirtenberg, Director of External Relations and
Services, Institute for Sustainable Enterprise (ISE) interviewed Andrew
Winston, co-author of Green to Gold which highlights what works-and what doesn't-when companies go "green": http://www.amanet.org/editorial/webcast/2008/green-leadership.htm
February, 2008: Dr. Jeana Wirtenberg, Director of External Relations and
Services, Institute for Sustainable Enterprise (ISE), is interviewed in conjunction with the Institute for Corporate Productivity's
36th Annual Member Conference. Watch this 12 minute video on "HR's
Role in Building a Sustainable Enterprise," in Windows Media Player
format, by clicking on the appropriate link below:
March
12, 2008: Dr. Jeana Wirtenberg was a co-participant, together with
distinguished expert Dr. Stuart Hart, Samuel C. Johnson Chair in
Sustainable Global Enterprise and Professor of Management at Cornell's
Johnson Graduate School of Management, in an American Management
Association webcast "Business At The Crossroads: Aligning Commerce,
Earth, and Humanity."
Listen to this AMA webcast here. November, 2008: Dr. Jeana Wirtenberg authored "Leaving A Legacy: Do It By Building A Sustainable Enterprise"
in "Leadership Excellence, The Magazine of Leadership Development,
Managerial Effectiveness, and Organizational Productivity," November
2008 (Volume 25 No. 11), p. 16.
Copyright 2005-2008 Jeana Wirtenberg & Associates, LLC. All rights reserved.
to helping leaders and managers learn how to build sustainable enterprises for now and the future.
