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Jeana Wirtenberg, Ph.D. is Director of External Relations and Services with the Institute for Sustainable Enterprise, in the Silberman College of Business, Fairleigh Dickinson University, Madison,
New Jersey |
Click here for an overview of how you can join the ISE as a Corporate Partner or Individual Partner.
For more information,
contact Jeana Wirtenberg
at 973-335-6299.
The
following letter was submitted to the Executive Director of the
Institute for Sustainable Enterprise, www.fdu.edu/ise,
at which Jeana Wirtenberg serves as Director of External Relations
and Services:
Thank
you very much for sharing with me the Institute’s wonderful
achievement report. I was very impressed by the range and breadth of
the Institute’s curricular and extracurricular activities. Your
work focuses on perhaps the greatest global challenges facing world
citizens and it is heartening to see that faculty and students have
become so passionately engaged.
The
Institute’s programs are exceptional, the people are inspiring and
the potential for future distinction is unlimited. I congratulate
you and your team! Please keep us informed as you continue to grow
and excel.
Once
again, thank you for sharing this with me. Bravo!!
Warmly,
J.
Michael Adams, President
Fairleigh
Dickinson University
| Recent News:
June to November, 2008: Dr. Jeana
Wirtenberg to serve as key faculty member at American Management
Association seminars on "Green Leadership: Implementing Sustainability
Strategies." Please click here
for further information, schedules, and locations. This seminar is the
result of a collaboration between the AMA and the Institute for
Sustainable Enterprise at Fairleigh Dickinson University, which Dr.
Wirtenberg co-founded and serves as Director of External Relations and
Services, and for which she was principal designer of this seminar.
From "Fortune Magazine," March 17, 2008:
In
June [the American Management Association] plans to launch a three-day
seminar aimed at teaching mid- to senior-level managers how to
implement a green strategy. Topics will include understanding how
sustainability issues are linked to the bottom line, leadership skills
needed to communicate the strategy effectively to employees, and online
measurement tools to evaluate the financial impact of a company's
efforts. "You don't want to come across as a tree-hugger, but you also
can't be too numbers-focused," says Bettina Neidhardt, leadership
development portfolio manager. "There's a fine line to being able to
communicate this to everybody."
Jeana Wirtenberg led a panel discussion on "Sustainability," presented by the New York Human Resource Planning Society on September 25, 2007:
www.nyhrps.org/past.events.php
For PDF of slide presentation click here.
Jeana Wirtenberg participated in an AMA Webcast, "Sustainability: An Evolving Business Paradigm," on September 11, 2007.
To view the complete webcast:
www.amanet.org/editorial/webcast/2007/sustainability.htm
For PDF of slide presentation click here.
For PDF of AMA Report, "Creating A Sustainable Future -- A Global Study of Current Trends and Possibilities 2007-2017," click here.
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Enterprise Sustainability
(Be Sure To Scroll Down To See The Latest!)
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We are committed to helping leaders and managers learn how to build sustainable enterprises for now and the future.
We take a whole systems approach, ensuring there is alignment among all the critical elements of your business. Impacts are achieved in the short and long-term.
Success is measured by supporting you in improving your triple bottom line: people (social/governance), planet(environmental) and profits (financial/economic).
-- An important new book: "The
Sustainable Enterprise Field Book -- When It All Comes Together,"
edited by Jeana Wirtenberg with William G. Russell and David Lipsky.
Published by Greenleaf Publishing. Single copies in North America (USA and Canada) are now available on pre-order from Amazon.com or BN.com. Inspection copies may be requested by emailing Rosemary Carlough, RCarlough@amanet.org; please also cc Jeana Wirtenberg. Additional ordering information is shown below.
Please also see: Sustainable Enterprise AMACOM Flier And for an article of interest: "The New Color Of Money" from "Publishers Weekly," May 26, 2008.
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Announcing the publication on 1 July 2008 of
THE
SUSTAINABLE ENTERPRISE FIELDBOOK
WHEN IT ALL COMES TOGETHER
Edited by Jeana Wirtenberg with William G.
Russell and David Lipsky
in collaboration with The Enterprise
Sustainability Action Team
The Sustainable Enterprise
Fieldbook: When It All Comes Together is now available and already selling fast. Order
your copy online now and receive 10%
discount.
See below for more details.
"This
brilliant collection of essays lays the foundation for building a
sustainable society. All boards of directors and their leadership should
make this book required reading."
Warren Bennis, Professor, University of Southern California; co-author
of Judgment: How Great Leaders Make
Winning Calls and Transparency:
How Leaders Create a Culture of Candor
"The Sustainable Enterprise
Fieldbook focus[es] on the human side of sustainable enterprise
- the organizational, behavioral, and even cognitive challenges. It is a
must-read for anyone trying to make sustainability happen in the real
world."
Stuart L. Hart, S.C. Johnson Professor of Sustainable Global Enterprise,
Cornell University; author of Capitalism
at the Crossroads
"Managers everywhere desperately need books like The Sustainable Enterprise Fieldbook
in order to get started on the journey."
Peter Senge, Founder
of SOL; Senior Lecturer, Behavioral and Policy Sciences, MIT Sloan School
of Management; author of The Fifth
Discipline and co-author of The
Necessary Revolution
"The most comprehensive sourcebook for leaders, managers,
practitioners, and all those committed to working within their communities
and organizations to nudge the human family toward sustainable societies,
living in peace with each other and nature."
Hazel Henderson, author of Ethical
Markets: Growing the Green Economy; President, Ethical Markets
Media, LLC, USA and Brazil
"The Sustainable Enterprise Fieldbook
is a compendium of activities, cases, tools, and principles on which to
establish the organization of the future . . . This Fieldbook is both a good introduction
and a thorough exploration of how to create a better social, economic, and
environmental world that affects us all."
Dave Ulrich, Professor,
Ross School of Business, University of Michigan; Partner, The RBL Group
THE
SUSTAINABLE ENTERPRISE FIELDBOOK:
WHEN IT ALL COMES TOGETHER
Edited by Jeana
Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise
Sustainability Action Team
320 pp | 234 x 156 mm | hardback | ISBN
978-1-906093-09-9 | Published 1 July 2008
List price: GBP21.95 EUR32.95
North
American customers click here
ORDER
ONLINE NOW AND RECEIVE 10% DISCOUNT
Free to view/download: "Introduction
and Overview" by Jeana Wirtenberg, William G. Russell, and David
Lipsky.
You can also request a review
copy or an inspection
copy.
Today, managers and leaders of
organizations, in both the private sector and civil society, are being
challenged as never before to find ways to play a proactive role in
addressing the concerns of sustainable development. But they are often
overwhelmed by a bombardment of conflicting messages from the media,
shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal
with this confusion. It teaches them how to strike a better balance, moving
from an "either/or" mind-set to one that holistically embraces
social, environmental and economic issues simultaneously. It addresses the
"what" ("what is a sustainable strategy for a company or
organization?") as well as the "how" ("how do we go
about building a sustainable enterprise?").
The Sustainable Enterprise Fieldbook
has been put together by an outstanding network of experts from business
(Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim
is to teach and guide leaders, managers, practitioners, students, and
professors in every sector of society, and in every industry, in creating a
successful and sustainable enterprise. By making the steps needed clear,
understandable, and simple to follow, the book naturally engages readers in
their journey and encourages their participation in three key ways: by
increasing their understanding and awareness of what sustainability means
at a conceptual and practical, as well as a personal, level; by energizing
and expanding people's commitment to building sustainable enterprises; and
by providing readers with extensive tools and techniques so they can
individually and collectively take actions that will improve the social,
environmental, and economic performance of their organizations in both the
short and long term.
Each chapter of the book illustrates through models, tools, cases, stories,
and examples from a wide range of companies how to integrate sustainability
into the day-to-day realities of running a business. Managers are coached,
facilitated, and guided to enable them to create a better balance between
the short and long term, to help them to become change agents in their
organizations and to provide answers to the question "How do I make a
difference?" Some of the areas covered are leadership, strategy,
managing change, employee engagement, metrics and measurement, networks,
and globalization.
Readers of The Sustainable Enterprise
Fieldbook will find access to the innovative "Living
Fieldbook", which is an online community support service providing
ongoing updated assistance in building a sustainable enterprise.
The Sustainable Enterprise Fieldbook
offers an ingredient that has been missing in the enormous outpouring of
information on organizations and sustainability: an holistic integration of
solutions, which will make the journey personal for each reader.
TABLE
OF CONTENTS
Foreword
Georg Kell, Executive Head, UN Global Compact
Part I.
Understanding reality: our context for The
Sustainable Enterprise Fieldbook
Introduction
and overview
Jeana Wirtenberg, William G. Russell, and David Lipsky
Part II. Preparing
the foundation for a sustainable enterprise
1. Leadership for a sustainable
enterprise
Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira Abdul-Ali
2. Mental models for sustainability
John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol
3. Developing a sustainability strategy
Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg
Part III. Embracing
and managing change sustainably
4. Managing the change to a sustainable
enterprise
Gregory S. Andriate and Alexis A. Fink
5. Employee engagement for a sustainable
enterprise
Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana
Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd
6. Sustainable enterprise metrics and
measurement systems
William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky
Part IV. Connecting,
integrating, and aligning toward the future
7. Sustainable globalization: the
challenge and the opportunity
Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana Wirtenberg
8. Transorganizational collaboration and
sustainability networks
William G. Russell, Jenny Ambrozek, Victoria G. Axelrod, Jane Carbonaro,
and Linda M. Kelley
Part V. When it all
comes together
9. A new beginning: when it all comes
together
Jeana Wirtenberg, David Lipsky, and William G. Russell
Coda. An invitation to participate with
us in the Living Fieldbook
Glossary of terms
About the contributors
Index
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For a recent article of interest, please see "HR's Role in Building a Sustainable Enterprise: Insights from Some of the World's Best Companies," by Wirtenberg, J., Harmon, J., Russell, W., and Fairfield, K., Human Resource Planning Journal, Volume 30(1), 2007, pp. 10-20.
A presentation based on this work was made by Jeana Wirtenberg on April 16, 2007 as part of the HRPS Annual Global Conference's Opening Plenary keynote panel on "The Value of Sustainability -- It's About the Economy, Environment, and People." A four minute audio excerpt from her presentation can be heard in Windows Media Audio format here. Power Point slides of this presentation can be viewed here. The photos below were taken at this event.
 
Recent TV program appearance:
On November 12, 2007, Jeana Wirtenberg was the featured guest on the "About Town" TV program, broadcast on cable in southwestern Connecticut, describing important research and findings on Enterprise Sustainability. Watch Now!! Click on the appropriate link below. Each of the two parts is slightly under 30 minutes long, and is in Windows Media Player format:
Cable/DSL users:
http://www.aboutweston.com/JWPart1CableVersion.wmv
http://www.aboutweston.com/JWPart2CableVersion.wmv
Dialup Modem users:
http://www.aboutweston.com/JWPart1ModemVersion.wmv
http://www.aboutweston.com/JWPart2ModemVersion.wmv
Recent Webcasts & Videos:
February
6, 2008: Dr. Jeana Wirtenberg, Director of External Relations and
Services, Institute for Sustainable Enterprise (ISE) interviewed Andrew
Winston, co-author of Green to Gold which highlights what works-and what doesn't-when companies go "green":
http://www.amanet.org/editorial/webcast/2008/green-leadership.htm
March
12, 2008: Dr. Jeana Wirtenberg was a co-participant, together with
distinguished expert Dr. Stuart Hart, Samuel C. Johnson Chair in
Sustainable Global Enterprise and Professor of Management at Cornell's
Johnson Graduate School of Management, in an American Management
Association webcast "Business At The Crossroads: Aligning Commerce,
Earth, and Humanity."
Listen to this AMA webcast here.
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